Inspired by the recent rebranding efforts, my last post poses the question “What makes Provo truely unique?” Here are a few answers.
First, Provo has the potential to become a famously green city. Just yesterday, we were reminded that Provo is “The Garden City.”
We’ve already made significant strides in this area — from the opt-out recycling program to our green ski resort — and these strides legitimately set Provo apart from its neighbors. Of course, some people hate the “green” movement, but among young, educated professionals it has significant appeal. We’d also need continued progress in this area, but I don’t know why Provo isn’t touting its green progress, which is real.
In other words, Provo’s environmental position is a match between a growing asset and a needed and target audience.
A second possible city feature to emphasize is Provo’s music scene. I hope it still isn’t coming as a surprise to anyone that Provo has a nationally recognized music scene. Between Velour, The Rooftop Concert Series, Muse Music and other assorted events, Provo has a remarkablely diverse and successful music community — which is, in many ways, better than anywhere in the state.
That’s something that shouldn’t be ignored. Austin, Texas, for example, successfully cultivated and marketed its music scene over the course of decades until for my generation it became — along with Portland — what New York was for young creative people in the mid twentieth century.
Another major asset that differentiates Provo from other communities is Downtown. Yes, cities like Spanish Fork have old timey downtowns as well, but few places in Utah mix the old and the new the way Provo does. And though some people hate that mixture, it can be a draw for businesses looking for new amenities in a walkable, old-style community.
All the many problems in Downtown notwithstanding, the area is still quaint, walkable and efficient. Salt Lake City doesn’t have that, and I think Ogden may be the only major city in Utah that could give Provo a run for its money.
There are certainly other aspects of Provo that are unique and deserve to be marketed. But these are the ones that I don’t see in other communities, and which helped persuade me to stay. If future marketing can convince others to do the same, it’ll have succeeded.