While reading about Colorado recently, I ended up on the website of “Banjo Billy’s Bus Tours.” Evidently, Banjo Billy offers bus tours of Denver and, significantly, Boulder — a city both I and others have frequently compared to Provo.
According to Banjo Billy’s website, his tour of Boulder includes stories, some history, and other things. The tours cost $22 for adults, with discounts for children and seniors.
Though I’m not sure I’m Banjo Billy’s target demographic, I love that he’s providing a guided way for visitors to get to know the city. Provo could really use something similar; though there are self-guided walking tours, as well as activities on the river and the Heber Creeper, there’s nothing quite like a bus tour.
In fact, Provo has very little tourism infrastructure. That’s odd because BYU is comparable in size to Boulder’s university and likely has a more national alumni network because it’s not a state school. Provo is also slightly larger than Boulder and is home to national corporations like Nu Skin and Ancestry.com. In other words, there’s a lot of potential demand for tourism-oriented enterprises in Provo like Banjo Billy’s.
Capitalizing on that potential would require more publicity for existing activities and attractions — for example, more actively trying to bring Education Week visitors into downtown. But it would also require actually providing those visitors with more things to do. And taking a cue from Banjo Billy, those things could emphasize the uniqueness and character of the city itself.