I went by the Provo airport a couple of days ago and made a startling discovery: travelers cannot buy postcards or other Provo memorabilia because, at least at that location, none exists.
Maybe I missed it somewhere, but after searching I couldn’t find a single postcard, magnet or anything else depicting Provo. Given the numerous amazing photographers in the city and the many photogenic locations — the mountains, downtown, the river, the lake, the arts venues, etc. — I really couldn’t believe that there wasn’t a single postcard. Instead, there were several for Salt Lake City, and even some from Moab.
This seems like an obvious and easy problem to fix. And though a small issue, it’s an important one because postcards and similar merchandise spread the word about the city and signifies an underlying sense of geographic pride.