Provo’s branding process is wrapping up, and to mark the occasion the city has declared today “Welcome Home Day.” The idea is that everyone does something nice for someone else today. People who participate and comment about it on the mayor’s blog will be entered to win tickets to see Styx at the Covey Center.
Earlier this week, I was trying to think of an angle for this event that wasn’t merely publicizing it. (Not that I never publicize things here, but if I can do something a bit deeper, I prefer to.) And I was struggling. Though I’ll likely keep writing about branding, a critical discussion of Provo’s efforts — which I think ended up being pretty decent — seems like a topic that warrants its own post.
And then, in the Best in Provo Facebook group, Helen Anderson suggested a great way to use Welcome Home Day: using acts of kindness to share things in downtown Provo, like restaurants. That’s a great idea because one of the challenges Provo faces is simply a lack of information; locals and visitors alike sometimes just aren’t aware of the best parts of the city. So, stemming from Helen’s suggestion, I recommend using Welcome Home Day to kindly share information about Provo’s many hidden or underrated cultural treasures.